16th-17th January 2020, 5 Star Hotel, Phnom Penh, Cambodia

Target Participants: Cambodia, Thailand, Laos, Vietnam, Myanmar, Philippine, Bangladesh, Malaysia, Singapore

Overview

In today’s turbulent world, though, advantage is usually temporary, and strategy becomes more about creative thinking and “agility” than structure.

An agile organization has to have the ability to switch gears quickly — from rapid product development to process development; from low cost to differentiation and vice versa — to do it fast and with minimal resources.

Competing as an agile organization clearly requires a different way of thinking. It requires “Strategic Thinking to find a balance between meeting today’s requirement and reaching for tomorrow possibilities.”

Objectives

In this 2-day workshop, through a combination of lecture, discussion and case study work, participants will be able to:

o   Structure their thinking behind a strategy to adapt to changing conditions,

o   Use tools to develop a clear analysis of the business position to unlock value and create a competitive organization

o   Identify resources to deliver business results to ignite positive change

o   Give a clearer focus and direction to response to changing challenges and opportunities

o   Understand the barriers and risks inherent in the implementation of your plans 

Target Audience: Business owner, MD, GM, HoDs and Managers

Recommendation: each company attends the workshop in team of four (MD with marketing, business development, sales manager and finance)

Workshop Methodology

This workshop will give senior management a structured approach to developing and implementing business strategies through a combination of lecture, discussion and case study work. All participants will need a laptop and  their 2019 business plan for practical session

Course Outline

Strategic Planning & Analysis Model for Business Planning & Direction

o   Understanding strategic thinking and planning

o   flagship projects: why flagship project plan fail

o   think or plan first: critical step is not to repeat costly mistake

o   conditions needed for a plan to succeed

o   Strategic  management

o   thinking, planning & implementation

o   What effort is required to do a thorough job of the plan

o   strategic planning model

Market Opportunities for Cambodia

o   which sectors is growing and will contribute in 2020

o   what are the rising domestic demands

o   the impact of international tourist arrivals

Group discussion:

o   What are the Market Challenges

o   What are most attractive commercial sectors in Cambodia

The ABCDE Model of Analysing Business Plan

o   BCG Model: analyzing the past to forecast the future

o   Individual work:

o   analyzing my 2019 product/services performance based on business volume and profit margin

o   forecast my 2020 product/services market sector, customer account, business revenue and profit margin

o   Individual company hands-on session

Kotler Market Structure & Model for Positioning Your Business to Create Monopoly & Competitiveness

o   Business Positioning Model

o   Analyse your position in the market

o   How to innovate or package my products/services to create competitiveness

o   How to create monopoly in certain segment of the market

o   How do local SME penetrate  global market

o   Individual company analysis:  New Marketing Strategies & Campaign Development

o   What I am trying to achieve in new market:

o   What are my company strengths and weakness for that market

o   Do you have a strong competitive advantage  & how to counter challenge in the market:

o   How to increase consumer awareness of your brand

o   How to reduce your costs and increase your profit margin

Who should be your potential business partner

Strategic Directions, Goals & For Achieving 3-year Business Plan

o   Creating Mission & Vision for Your Company

o   Four Actions Framework of Blue Ocean

o   Individual Business Practical Session:

o   Eliminate-Reduce-Raise-Create Grid

o   Policy, Guidelines, Regulations & Incentives  

o   Human Resources

o   Research & Development

o   Information Technology

o   Operation & Process

o   Product Modification or Innovation:

o   My Change Management Framework

o   Establishing 2020 Flagship Initiatives for Key Priorities in my company

o   My Long-term & Short-term Goals

Transformational Leadership for New Direction

o   Difference between leadership and management Bass Leadership Model

o   Competencies of a transformational leadership

o   Impact of leadership styles of result

o   Group discussion: stories of exemplary leaders responsible for the transformation of Cambodia development & growth

Key Learning Points: 8 tips for success

Trainer’s Profile

Our Trainer has been consultant and facilitator for the past 23 years. With a background in Business Management & Marketing., she also obtains Advanced Certification in WSQ Framework by the Singapore Workforce Development Agency and Industry Training & Development from Uk. She is a certified instructor by DDI USA in Interaction Management & Targeted Selection and in Occupational Testing & Profiling by Saville & Holdsworth Ltd Uk. She is conducting WSQ Certification Programme under MCYS for Dating Practitioners & Dating Agency Business Owners. In 2015, Tina was certified as Productivity Consultant for Food and Retail Industry by Singapore Productivity Centre.

Her experience includes working senior executives, permanent secretaries in government departments in the region on developing strategic business and marketing plan to support the National Development Plan and Corporate Business Strategy. She also conducts assessment of senior executives that are identified as potential candidates, helping them to identify projects and development programmes before taking on key management responsibilities. Tina also worked with Regional Marketing Manager and their sales team in analyzing marketing situations and identifying solutions, develop marketing initiatives for accounts and distributors management and development. She has done consulting work in many of the Asean countries including Singapore, Malaysia, Brunei, Thailand, Hong Kong, Indonesia, Taiwan, Korea, China, and Philippines.

Recent Projects

Facilitated a Strategic Thinking & Marketing workshop for a French production and service chain company, helping senior regional managers to analyse their business performance to develop new direction and business focus position for the next three years.

Work with the Brunei Government to develop Strategic Thinking & Leadership Plan to assist the Ministry of Industry & Primary Resources and Ministry of Development to develop Business Plan and Operation Standards.

Fee (exclude any taxation)

o   USD390 (early bird + pay and group registration, before 28th December 2019)

o   USD590 (Normal fee)

o   Disable participant: USD250 only

Register now:

o   Cambodia registration: (855) 12 210 686, tdcenter.asia@gmail.com 

o   International registration: Mr. Eric Daniel: eric@TalentDevelopment.Asia

o   Cambodia Representative Office: Building #4, Room 2A, St. 368, Boueng Keng Kang III, Chamkarmorn, Phnom Penh

Only 25 seats are available